Social Media Brand & Content Manager – Beauty, Medical Aesthetics

Job Description:

• Refine and strategically evolve SkinSpirit’s social media identity—primarily on Instagram, TikTok, Facebook, and YouTube
• The ideal candidate is a high-concept thinker who can pitch original, trend-forward campaigns
• Monitor the pulse of social and platform guideline updates
• Increase social media engagement and followers across platforms
• Active lead in social listening and community management
• Manage social media content calendars, connecting with internal teams for alignment and planning purposes
• Partner with creative team in the creation of written and visual content
• Responsible for translating complex clinical treatments into digestible content
• Consistently produce strong hooks and generate original ideas
• Build brand community through strategic actions including giveaways and influencer relationships
• Support clinic teams through monthly office hours and social media onboarding training initiatives
• Monitor key performance indicators (KPIs) of social media marketing campaigns
• Monitor and analyze trends and competitor performance
• Collaborate with internal partners across teams
• Workflow Management: Responsible for auditing and optimizing internal content production pipeline

Requirements:

• High School Diploma required; Bachelor’s degree in related field preferred
• 2+ years of proven expertise in social media marketing and social media platforms
• Previous experience as an in-house or dedicated Social Media Manager at a national consumer brand is strongly preferred
• Experience in beauty, medical aesthetics or similar industry strongly preferred
• Strong social media content creation skills including but not limited to writing, design and video skills
• Must be proficient in mobile-first video production (Short-form video/Reels/TikTok/Edits)
• Understanding of video editing and content scheduling platforms
• Ability to study and interpret marketing analytics
• Excellent organizational skills with high attention to detail
• Ability to work well autonomously and within a team in a fast-paced environment
• Strong interpersonal and communication skills
• Proficiency in Microsoft Office
• Ability to quickly learn new technology platforms

Benefits:

• generous employee discounts
• Friends & Family discounts
• beautiful working environment with a stellar team
• paid holidays
• 401k plan with a company match program
• Medical insurance
• Vision insurance
• Dental insurance